( there was some problem and only half blog got posted last time .)
.....mr darbari seth , once said that there were two types of big multinational corporates . thieves and dacoits . hindustan lever , he said were both . what they sell as premier products in india , they will not be allowed to sell in any western country . they sell sub-standard products by creating attractive scientific sounding words and phrases which consumers don't understand and so believe completely . because you only doubt what you understand . if you collect all the claims and slogans of levers products over the years and publish them as a book , it will be the biggest best-seller in the fiction category . take the case of their annapurna salt . they happily claimed that , because its iodized it will improve your childs brain power , memory and resultantly he will do better in school . in one parliamentary word , its bullshit . salt is iodized because in some hilly parts of the country , peoples normal diet is deficient in iodine which causes goitre , thats all . those little traces of iodine in annapurna did not improve anything in your child;s brain . the only thing it improved was levers profitability .
their recent surf campaign is very honest though , 'dag achhey hotey hain ' , is right . but achhey hotey hain not for your clothes but for levers bottom line . nirma was so so much more honest and so much more cheap ( or economical , as we are taught to say in advertising ) . but then levers is such a big international company , who would believe that they would lie blatantly .
take kellogs . they had an uphill task in india . to replace traditional indian breakfast with corn flakes . and they have done it quite successfully . so if they had to tell a few lies on the way , does it really matter ? . iron - shakti is , to say the least , the height of exaggeration . the little bit of iron in your bowlful of cornflakes does not sharpen your memory , your general knowledge or your intelligence . it only improves kellogs profits .
similarly eating nothing but two bowls of k cornflakes for two weeks , does not give your wife a slim , sexy , curvaceous figure of a bollywood starlet . the only figure it improves , is the one in kellogs balance sheet .
but then these are big multinationals , supposedly run by cream of professional managers . how can we distrust them ? they are above your cheap indian baniya /marwadi / sindhi mentality , aren't they ?
in law we have a doctrine of ' buyer beware '.
follow that .
.....mr darbari seth , once said that there were two types of big multinational corporates . thieves and dacoits . hindustan lever , he said were both . what they sell as premier products in india , they will not be allowed to sell in any western country . they sell sub-standard products by creating attractive scientific sounding words and phrases which consumers don't understand and so believe completely . because you only doubt what you understand . if you collect all the claims and slogans of levers products over the years and publish them as a book , it will be the biggest best-seller in the fiction category . take the case of their annapurna salt . they happily claimed that , because its iodized it will improve your childs brain power , memory and resultantly he will do better in school . in one parliamentary word , its bullshit . salt is iodized because in some hilly parts of the country , peoples normal diet is deficient in iodine which causes goitre , thats all . those little traces of iodine in annapurna did not improve anything in your child;s brain . the only thing it improved was levers profitability .
their recent surf campaign is very honest though , 'dag achhey hotey hain ' , is right . but achhey hotey hain not for your clothes but for levers bottom line . nirma was so so much more honest and so much more cheap ( or economical , as we are taught to say in advertising ) . but then levers is such a big international company , who would believe that they would lie blatantly .
take kellogs . they had an uphill task in india . to replace traditional indian breakfast with corn flakes . and they have done it quite successfully . so if they had to tell a few lies on the way , does it really matter ? . iron - shakti is , to say the least , the height of exaggeration . the little bit of iron in your bowlful of cornflakes does not sharpen your memory , your general knowledge or your intelligence . it only improves kellogs profits .
similarly eating nothing but two bowls of k cornflakes for two weeks , does not give your wife a slim , sexy , curvaceous figure of a bollywood starlet . the only figure it improves , is the one in kellogs balance sheet .
but then these are big multinationals , supposedly run by cream of professional managers . how can we distrust them ? they are above your cheap indian baniya /marwadi / sindhi mentality , aren't they ?
in law we have a doctrine of ' buyer beware '.
follow that .
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