this is just an addendum .
having posted the blog about mnc yesterday , i didn't really want to add anything on the subject . but then i saw this outdoor campaign of sunsilk condioner/shampoo and i was amazed that companies like levers continue doing it with such impunity . and gullible consumers continue to fall or it .[ there was an old advertising adage that consumer is not a fool , she is your wife . ( then of course , somebody later modified that to say ' consumer is a fool BECAUSE she is your wife ) ]
this campaign said " sunsilk challenge ! it makes your hair 2x softer in just 7 days . ". wow , what more can i ask for ( means not me personally , i don't have hair ) , till i read the small print in the same hoarding . it said " scientifically tested against non-conditioner shampoo ". aha !!! , comparing apples and oranges ? of course sunsilk will make your hair two times softer than NON -CONDITIONER shampoos .
why not go whole hog and say sunsilk makes your hair 16x softer ( compared to sand or charcoal or cement ) . this is funnier than anything i can write as a joke in bottoms up .
i stand humbled !
another example of ethics that i had forgotten to mention .
mr sylvester dacunha , the founder chairman of dacunha associates, who gave me my break in advertising and with whom i had the privilege of sharing 15 years of my advertising career , ( forgive him , he knew not what he did ) had a strict principle . ' tobacco is harmful to people and we will never handle a tobacco advertising account ' . no matter how profitable it maybe , no matter how badly the agency needs the billing , we will not handle it . i have not met too many advertising people with this courage of conviction ( i myself don't have it ) .
sylvester dacunha had it.
having posted the blog about mnc yesterday , i didn't really want to add anything on the subject . but then i saw this outdoor campaign of sunsilk condioner/shampoo and i was amazed that companies like levers continue doing it with such impunity . and gullible consumers continue to fall or it .[ there was an old advertising adage that consumer is not a fool , she is your wife . ( then of course , somebody later modified that to say ' consumer is a fool BECAUSE she is your wife ) ]
this campaign said " sunsilk challenge ! it makes your hair 2x softer in just 7 days . ". wow , what more can i ask for ( means not me personally , i don't have hair ) , till i read the small print in the same hoarding . it said " scientifically tested against non-conditioner shampoo ". aha !!! , comparing apples and oranges ? of course sunsilk will make your hair two times softer than NON -CONDITIONER shampoos .
why not go whole hog and say sunsilk makes your hair 16x softer ( compared to sand or charcoal or cement ) . this is funnier than anything i can write as a joke in bottoms up .
i stand humbled !
another example of ethics that i had forgotten to mention .
mr sylvester dacunha , the founder chairman of dacunha associates, who gave me my break in advertising and with whom i had the privilege of sharing 15 years of my advertising career , ( forgive him , he knew not what he did ) had a strict principle . ' tobacco is harmful to people and we will never handle a tobacco advertising account ' . no matter how profitable it maybe , no matter how badly the agency needs the billing , we will not handle it . i have not met too many advertising people with this courage of conviction ( i myself don't have it ) .
sylvester dacunha had it.
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