hakuna matata
Saturday, December 28, 2019
caa demonstrations
Thursday, December 26, 2019
satyadev dubey
Sunday, November 3, 2019
maharashtra politics
Monday, May 21, 2018
Jrd hoarding and garware
A friend sent me a famous Koli song and that brought back a pleasant memory.
Years ago JRD TATA had created history again by flying solo to repeat his historic flight .
I had written a AMUL BUTTER hoarding that showed JRD flying like superman in the cape and superman pose and the Amul butter babies dressed like Parsee kids looking up in amazement and the line was ...
ITS A BIRD, ITS A PLANE..NO ITS AAPRO SUPERMAN.
UT'TATA'RLY BUT'TATA'RLY DELICIOUS.
AMUL
I got a call from Mr Tatas office asking for a print ( I sent him three ).
And then we got a strange call .from the marketing director of Garware nylons ,asking for the name of the person who wrote that hoarding.
Having been told ,I received a huge cake in the evening with a handwritten note by mr Garware saying , ' hats off to your creativity.that line made my day .this is a token of my appreciation.'
I wrote back saying that cake wasn't necessary,just that line in appreciation was more than enough .and sent him a print of the hoarding .
Next day again I got a call from their office asking if I would be interested in handling their advertising. we ,of course, jumped at it . went and took a brief for their nylon fishing nets.
It was a new challenge because we had never handled this product category .the campaign was to be in Marathi.
I went walking in the Koli settlements and observed how they talked , got a list of Koli Marathi books , read and re read them and created a four ad campaign. I don't remember all the ads ,but sort of remember one.
It showed an old , blushing mother in law ( watched fondly from the back by her husband ) telling her young daughter in law ,
" Ani te larat malaa matsyagandha Rani mhanle ki Mee lajena choor whayche. " ( When HE romantically called me matsyagandha Rani ,I use to blush and blush )
The copy went on to say that * when I got married ,we didn't have too much money but my husband had confidence and faith in Garware nets. ....and how he worked hard and how he got me new gold necklace for Diwali ...etc '
It ended on a baseline
GARWARE NYLON NETS
KOLYACHYA MANGATA EVDHI MAJBOOT AND KOLNISARKHI LAVCHIC .( Strong like a Koli's wrist ,and supple like a koleen.)
That campaign won every award in its category.
Amul butter to fishing nets.. it was so much fun all the way.
Friday, January 26, 2018
Republic Day float
Watching the Republic Day parade always fills me with great pride.
It also reminded me of something funny that happened years ago. That year the Maharashtra government decided to get some outsiders to conceptualize and design the Republic Day float of Maharashtra. The ministry of culture called me and said they hsve chosen two people, alec padumsee and me and two themes for the float. Cricket and films. And they had given the first choice to alec to choose, and he had chosen cricket so I was given films.
I didnt know where to get information on the history of films but luckily I was on a committee to help the national association for the blind and dilip kumar was on the same committee and I used to meet him. He suggested that I get all the info from the archives of v. Shantarams rajkamal studios.
Now the float has two parts. The jeep or the cabin and the trailer. I conceptualised a design wherein the front cabin had a huge cut out of a lavani dancer in a classical pose of holding the pallu with both hands above her head and as it turned it showed a smita patilish figure matching that form with a modern maharashtrian girl holding a computer printout.
And the main trailer had a giant film reel with each frame having a live tableaux of films through the ages actually acted out by performers. And like a normal film reel on a table , it would move on two fixed axis.
We made a design, made a model as per the central government requirements and sent it to Delhi for the approval of the Committee. I think sheila dixit, manishankar iyer etc were on the committee.
They approved the design with two changes. 1- make the film reel a double decker. So more tableauxs can be added and make the film reel move in a figure of 8.
I thought both were ridiculous suggestions. A film print doesnt come in a double decker version and it's physically not possible for a film to move in a figure of 8.
So I refused and made the final model exactly the way I had conceptualized it. Thinking they won't have the time for more discussions or more designs and will have to accept it. And sent it.
I was wrong.
Everyones egos must have got hurt so they rejected it since it didn't follow their suggestions.
I didn't have the heart to follow it through and see what they had done for the Maharashtra float or if they didn't even have one from Maharashtra that year.
Strange but true.
Thursday, January 5, 2017
hang them high .
Saturday, December 24, 2016
Shivaji statue
yesterday two television channels called me to get my reacrtion to the shivaji memorial to be built in the sea .
i told them that , like every marathee child , i have been weaned on the stories of valour and conquests of the great warrior king . it was a staple diet fed by my aai . years later the great shivshahir babasaheb purandare and the government asked me do , in english , his magnum opus JANATA RAJAA with a three storied set , 350 actors , live horses and elephants i wrote the entire three and a half hour play and recorded it with some of the biggest actors / voices in marathi and hindi . during the making of the play , i had a chance of interacting with the legendary babasaheb and heard so many stories of new aspects of shivaji maharaj as a king , warrior , social reformer , that i became an even bigger admirer .
AND YET , I DONT AGREE THAT A MEMORIAL NEEDS TO BE BUILT IN THE SEA.
i am not saying that 3600 crores should be spent on schools and hospitals or farmers , because in reality that never happens .
but A -if you want to honour shivaji as the greatest historical figure of maharashtra ,then that money can be spent on repairing and authentically restoring all the forts that are in a neglected and decrepit condition . have audio visuals and light and sound shows of what happened at those forts . live tableaus of his battles , his childhood , his coronation , his adventures can be created to showcase his greatness . small models to show his invention of the guerrilla warfare . to show the daring adventure of hirkani to reach her child , pawan khind and baji prabhu etc , where these things actually happened .
i shot for a film , mee shivaji raje bhosle boltoy, at pratap gad , and saw how badly the fort was maintained . and i thought , what we have done for the film to show afzal khans arrogance and his destruction by maharaj and jiva mahala can be recreated with permanent life size moving statues at the very spot , and it will be so inspirational . ( i had seen in singapore , a place called Dang dynasty village , which had recreated the chinese history and tourists used to throng there . and they didn't have 10 % of what we can show . )
and B - the world has messed with the nature for long enough . why disturb the sea and the marine life to create a picnic spot round the corner .
lets put shivaji maharaj in the hearts and imagination of the children , who may not have grandparents or mothers , the way we had , to tell them the awe inspiring stories . lets take them to the depth of maharashtra and heights of the forts to show them history on its very soil . statues don't do that .
this is my honest opinion .
Wednesday, January 2, 2013
just another rape ?
i was amongst the first , maybe 4 years ago , when on a national tv channel i had recommended that all rapists should be castrated , and everyone including the anchor recoiled in horror ( anchors always recoil in horror if you say something that doesnt agree with them ). how can you say something so barbaric ? this is like islamic justice in the middle east , how can we , as a civilised society , even suggest that ? etc . and i was summarily shut off .
people seem to have got wiser since then . but now they are going to the other extreme . death penalty . instant death penalty . castration . the chorus increases .if anyone even feebly tries to classify a rape , he is hounded . rape is rape , they are told . but we must realize that legally for punishment rape is not rape . like murder is not murder , world over . in the u.s. there is murder of the first degree and murder of the second degree . in india there is murder and there is culpable homicide . similarly rape is not rape .
there is rape with brutal violence by many men ( like the delhi one ) , there is rape by one man ( and even without brutality ,rape is always violent . rape is a crime of violence not sex ) . then there is date rape ( where things go out of hand with a familiar person ) then there is marital rape . and then there is rape in retrospect ( like some starlets suing film directors for rape lasting for six months or more . thats the most absurd rape . by that logic every divorced woman can sue her ex husband . )
and in the punishment for rape , too , there needs to be some logic .
firstly , in spite of all the fast track courts , the culprit has to be first convicted . the police have to meticulously build a case proving that he is guilty . then , after conviction the courts have to judge which category the rape falls in ( law does not take into account emotions of protestors ) . and if death penalty is awarded then ( unless we change the entire legal process only for rapists ) , he will have a right to appeal to higher courts , and if high court confirms the death penalty , it automatically ( even without the convicts effort )goes to the supreme court and then to the president for clemency then to the home department for advice and back to the president and then in the queue with others . so if we want fast justice , castration with additional branding of the word " rapist " on his forehead is better . ( permanent humiliation is always better than death , even as a deterrent. )
and then lastly , how to prevent rapes ? brain dead suggestions like removing dark films are too dumb to comment on . deterrent is the best solution , fear of law works the best . i dont know how that can happen , but i dont feel inferior in my ignorance , because nobody knows .but lets not condemn suggestions from people who want to help . they may sound regressive to all of us urban elite , but they may have a local , small town relevance . if a person says that little girls shouldnt wear skirts as uniform , he may have a locally relevant view . lot of girls dont know how to sit and they may be exposing themselves to perverts . we dont know in our ivory towers . " hum kapde nahin badlenge , aap soch badlo " sounds great as a slogan . but i have spent over 25 years in communications business and i know that changing mindsets takes decades of education ( and thats in educated urbanites ) . are we going to wait till the mind set changes after 40 years and people learn to respect women . and till then watch little girls getting raped because " soch nahin badli " ? lets get real , rhetoric doesnt solve problems .
i am a great champion of not only equality but of superiority of women . and i have proved that time and again through my advertising campaigns and interactions with people . but as a student of sociology and anthropology , i know that dress codes differ in different societies . so if someone in a small town says girls should cover themselves , or if a principal in a college asks students not to wear tight t shirts or low slung jeans , lets not hound them as sexist regressive .they are trying to help in their own way , in a way they feel may help . they are on the side of the women , not against them .
personally i feel , women should dress as they please . but then why dont i see girls in two piece bikinis at the wankhede stadium or at kotla , watching a cricket match ? i see similarly dressed women in Australia or new zealand watching cricket .
Saturday, February 4, 2012
Uncommon man
Saturday, January 21, 2012
creative freedom
i agree . for too long have the creative writers , painters , poets believed that they are not bound by any social responsibility , and they can create what they want and feelings be damned . surprisingly people who support the freedom to create , have never created anything , they just love the idea of creative freedom for others . i feel having an intelligent opposing view is fine but you can't denigrate religeous books , figures , gods or even godmen ( although most of the last lot need to be condemned ) . in law we say " your fundamental right to swing your arm as you wish , ends where the other man's cheek begins . " i don't think rushdie is right if he has insulted the prophet , i don't think hussain was right in depicting nude hindu goddesses . being creative doesn't mean you are above the society you live in .
and here i am putting my money where my mouth is . my play bottoms up , got many admirers during its record breaking run , but i had a skit which was a satire on cheating slimming centers and it ended by showing slides of malnourished refugees from ethiopia as satisfied members . a single gentleman met me at the end of the show and politely told me that , that hurt . no protests by angry mobs ,or vested political interests , just one polite hurt man . but i told him , if it hurt him , i will remove it in the next show and i did.
. another of my plays , monkey business had a song making fun of jain food , a lady doctor from bandra wrote me a letter saying she enjoyed the show as did the audience that day , but felt hurt at the fun poked at jain food , i dropped the song and sent her complimentary tickets for the next show . these were not mass protests , nor media frenzy but to me every member of the society who sees my work is god . if they don't like what i write they can go jump , but if my writing hurts them and if i can ( even at a lot of trouble and expense ) change it , i would , and i did .
any creative work by greats like rushdie or hussain or by small fries like me , have to respect peoples feelings .if you want them to buy it , read it , see it , you can't hurt them and cock a snook at them .
Saturday, January 14, 2012
just not cricket .
these are a good bunch of guys who play the best game they can , they win sometimes , lose sometimes . lets not make their temples when they win , and burn their effigies and houses when they lose . they are not irresponsible , you are .
you want to find someone to blame ? blame the bcci , which fixes 365 matches in a year , treating these players like machines ( even machines have metal fatigue , damn it ) , or blame the media for whipping up your emotions 200 times in a day , or blame yourself for believing that you have a right to this yo-yo reactions because you are so passionate about the game ( sachin never promised you that he will score a hundred hundreds ? ) as my friend sunil gawaskar once said , most of us haven't even played galli cricket to know how it is psychologically and physically , to be out there day after day and play the best in the world .
come on year , give them a break . unless of course , you have never faltered and fallen flat occasionally in your professional or personal lives .( it will be intersting to ask your wife , won't it ? )
Monday, December 26, 2011
Satyadev dubey
satyadev dubey died.
i never worked with him , but many of my actors , harish patel , vihang nayak , mohan bhandari , and some friends like ambarish puri , came from his stable , so to say . i had difficulties , initially , to break them into my kind of theatre . where you pause when audience laughs , and don't treat them like a fourth wall, as dubey had taught them .
for dubey theatre was god , to me audience is . two extremes
and yet we got along well . to my surprise , he loved bottoms up .said it had more experiments in it than most experimental theatres had . he saw all versions of bottoms up . liked them ( he was frank enough to say it if he didn't ) . i saw some of his plays . didn't understand them , didn't like them (wasn't frank enough to tell him ) . but always admired his conviction and commitment to theatre . there are not many like him . hats off dubeyji !. he will be happy in heaven , when he meets a few people like him . he never needed a big audience , just a few like-minded people ,and a few like me , who didn't understand his plays but understood him .
Tuesday, December 6, 2011
up in smoke
having done advertising campaigns for the Indian Cancer Society for many years, I have always been aware of the harmful effects of smoking. I'm also aware of the fact that smokers cannot be dissuaded from smoking in spite of their being aware of the harm it does. You tell a smoker that smoking is slow poisoning, and he says so who's in a hurry.
The cigarette lobby is extremely strong the world over and all the attempts to curtail smoking have always been resisted in every country. But in spite of all these pressures, many countries have been coming down heavily on smoking in public places etc. many countries have legislated to put scary cancer pictures on cigarette packs to dissuade people from smoking. But most smokers are either too weak or too dumb or too misled by the impression that smoking makes them look like studs (and/or whatever the female version of studs is ). And therefore unless they are forced to not smoke, which I have seen happening only when they have had to go through bypass surgeries or cancer treatments, they tend to disregard all good advice.
A shining corporate example of how to get people to stop smoking , is Godrej . at their vikroli plant , anybody who wishes to smoke, regardless of seniority, has to get out of his office, get into his car, drive out of the complex, park on the side of the highway and smoke. I know more people who have given up smoking rather than giving up working at Godrej .
that brings us to films .
The tobacco industry has long capitalized on the ability of the entertainment industry to create, reinforce, and normalize messages. The invaluable marketing advantage this creates for the tobacco companies has allowed them to overcome legislative restrictions on cigarette advertising since the late 1960s. In movies and on television, celebrities facilitate the normalization of cigarette smoking by increasing the perception that the behavior is commonplace and integral to everyday life. Capitalizing on this power, tobacco companies have frequently paid producers and actors to feature their cigarette brands. In Superman II, for instance, Phillip Morris paid $40,000 for the Marlboro brand name to appear some 40 times in the film.
in india , one constantly hears some dumb reactions from the film folk who -
a - say banning smoking scenes infringes on their right of freedom . ( this is as inane as fanatic groups beating up girls and saying they have a right to freedom of action that they deem fit . ridiculous !! in law we say " your fundamental right to swing your arm ends where the other man's cheek begins " )
b- we can't depict real characters if we don't show them smoking on screen . can we show Churchill without a cigar , they ask . ( no , you can't . but when was the last time they made a film on Churchill ? )
c- just because a star smokes on screen , it doesn't mean that the youth will ape them and start smoking . ( if that was true then why do advertisers pay them crores to show them drinking / wearing / driving their products ?. a superstar's obligation to the people who made them superstars doesn't end by photo ops with the downtrodden . they have to , as a serious social responsibility , ensure that they don't do anything wrong on screen or in life in front of their fans , that will inspire people to do wrong things . )
Tuesday, June 28, 2011
iGoogle
Sunday, June 5, 2011
corruption as a hindi film
his movement was suddenly , unlike anna hazare's fast , unfolding like a bollywood film . long , verbose speeches , then closed door meetings with senior congress ministers . where neither party com out transparently about which demands were accepted and which were still unsolved issues . then both sides call each other names like good old bollywood dialogues . ( " i am katti with kapil sibal , will never talk to him in my life ." " ramdev is a thug" . etc etc ) then a midnight swoop by the police , baba jumping off the stage , changing into a ladies salwar kurta , hiding his beard with a dupatta , then caught ( i was waiting for a song to happen " baba badman hua , darling tere liye type " , then he is bundled off in a waiting plane to haridwar , then he comes out with statements about how the government brutalized women and children ( in spite of not a single omni present television camera capturing anything like that ) then more bollywood style dialogues " madam sonia gandhi is an italian , not born in this soil , so she doesn't have any feelings for indian women and children ( with voice choking at that stage in a way that would put shah rukh to shame ) and this is just the interval . rest is yet to come .
then laloo parsed yadav jumping in with statements that only he can make " this baba has nri supporters , so why don't they sit outside the gates of THE swiss bank and do fast unto death and get them to hand over illegal money etc ) then bjp , then bahen mayawati , then mulayam singh , all adding their two bits worth of dialogues .
i would still like to support him , because he is against corruption ,
and aim still hesitating . sigh !!
Friday, June 3, 2011
corruption bandwagon
This is not to belittle any efforts against corruption. today's India is so steeped in corruption, at every conceivable level, that any person standing up against corruption is a much-needed and welcome move .
when anna hazare went on a fast against corruption, the very simplicity of the man and his track record was so appealing that everybody from young to old thronged to support him. his agitation also had a single focus about the lokpal bill . he had also proved his mettle by spearheading , successfully , the RTI bill. he wasn't a great, fiery orator nor did he have a ready-made following from another vocation.
And that brings us to ramdev baba . leaving aside my basic skepticism that people in Saffron clothes are sanyasis who are supposed to have renounced the world and all the worldly matters including politics and corruption and have gone beyond to seek spiritual enlightenment. And ramdev baba is not even a spiritual leader. He, like, sri sri ravishankar , is at best a pranayam and yoga teacher . I have never understood how educated people from all walks of life fail to make this distinction and start treating these people like saintly god-men . and fall at their feet asking them for spiritual advice. its a lot like asking your gym instructor/ trainer the meaning of atharva ved or after life .
yesterday on television I heard sri sri very smugly declaring that he will not answer certain questions because it would cause an international upheaval because of his following across the world.very non sanyasi talk . and the more I see ramdev baba , in spite of my urge to support everybody who is standing up against corruption, there's something that holds me back. he is a complete contrast to anna . he is more like a digvijay singh or some other crony mouthpiece of a political party . a bit too smooth , a bit too flashy , a bit too filmy .
and that's what saddens me. I want to support everybody who is fighting against corruption, because I firmly believe that our political system and politicians have failed to do so. And maybe we have to look at, common people/aam aadmi /civil society to take up this fight.
and yet I hesitate to support ramdev baba . I wonder why.
as far as I am concerned, he has done both good and bad to our society.
he has popularised yoga and pranayam through television very successful. he has made phrases like kapalbhati , and anulom-vilom household words across our country and maybe amongst the Indian diaspora across the world. and that's good. what's bad a is , / yoga/pranayam , from what little I know, do not work like' one size fits all'. it has to be taught taking into account individual needs, individual goals and has to be tailor-made differently for each person. So thousands of people following one form of yoga or pranayam is going against the basic principle of the discipline .
and in spite of all this, I wish I could get to support him, just because he is against corruption .
Tuesday, May 31, 2011
terrorism as a religion .
inspite of the oft repeated cliche that terrorists have no religion , nobody seems to really believe in that .
thats why political parties are scared to hang a convicted terrorist because he is a muslim , and they are scared of alienating muslim voters . and sikh politicians clammer in support of clemency for a terrorist because he is a sikh . and hindu politicians support some two-bit sadhwi involved in terrorist activities because she is a hindu . they even malign and hound an upright , professional police officer who was doing his duty in arresting and prosecuting her . ( till he dies of course , then they put up his photographs and garland them at street corners .
i mean , come on . a terrorist is a terrorist . if the due process of law has been followed and if the highest court in the country has passed a judgement , then hang the bloody guys and gals , regardless of which religion they belong to . or otherwise stop this sham of a legal process through trial courts , high courts and supreme court , stop wasting public money and time of the learned judiciary , and make a straight clemency petition to the president at the very beginning and let that person decide . why go through this legal charade ?
in a play of mine called 'just another rape ' , a raped school teacher , who is made to run around seeking justice , which is finally denied to her , cries in frustration and says " may be those people in the middle east are better , they hang their rapists summarily . and we call them barbaric , and ourselves civil ? "
if we don't do this , then our legal process will finally become like the wwe or the ipl , ongoing spectacle that gives fodder to the media to keep masticating ( that means chewing , in case you didn't know ) and waste of a lot of money , time and resources that can be utilized better elsewhere .
come on people , a terrorist is a terrorist is a terrorist .
Thursday, May 26, 2011
mnc ( cont )
having posted the blog about mnc yesterday , i didn't really want to add anything on the subject . but then i saw this outdoor campaign of sunsilk condioner/shampoo and i was amazed that companies like levers continue doing it with such impunity . and gullible consumers continue to fall or it .[ there was an old advertising adage that consumer is not a fool , she is your wife . ( then of course , somebody later modified that to say ' consumer is a fool BECAUSE she is your wife ) ]
this campaign said " sunsilk challenge ! it makes your hair 2x softer in just 7 days . ". wow , what more can i ask for ( means not me personally , i don't have hair ) , till i read the small print in the same hoarding . it said " scientifically tested against non-conditioner shampoo ". aha !!! , comparing apples and oranges ? of course sunsilk will make your hair two times softer than NON -CONDITIONER shampoos .
why not go whole hog and say sunsilk makes your hair 16x softer ( compared to sand or charcoal or cement ) . this is funnier than anything i can write as a joke in bottoms up .
i stand humbled !
another example of ethics that i had forgotten to mention .
mr sylvester dacunha , the founder chairman of dacunha associates, who gave me my break in advertising and with whom i had the privilege of sharing 15 years of my advertising career , ( forgive him , he knew not what he did ) had a strict principle . ' tobacco is harmful to people and we will never handle a tobacco advertising account ' . no matter how profitable it maybe , no matter how badly the agency needs the billing , we will not handle it . i have not met too many advertising people with this courage of conviction ( i myself don't have it ) .
sylvester dacunha had it.
Tuesday, May 24, 2011
multi national cheaters ( cont )
.....mr darbari seth , once said that there were two types of big multinational corporates . thieves and dacoits . hindustan lever , he said were both . what they sell as premier products in india , they will not be allowed to sell in any western country . they sell sub-standard products by creating attractive scientific sounding words and phrases which consumers don't understand and so believe completely . because you only doubt what you understand . if you collect all the claims and slogans of levers products over the years and publish them as a book , it will be the biggest best-seller in the fiction category . take the case of their annapurna salt . they happily claimed that , because its iodized it will improve your childs brain power , memory and resultantly he will do better in school . in one parliamentary word , its bullshit . salt is iodized because in some hilly parts of the country , peoples normal diet is deficient in iodine which causes goitre , thats all . those little traces of iodine in annapurna did not improve anything in your child;s brain . the only thing it improved was levers profitability .
their recent surf campaign is very honest though , 'dag achhey hotey hain ' , is right . but achhey hotey hain not for your clothes but for levers bottom line . nirma was so so much more honest and so much more cheap ( or economical , as we are taught to say in advertising ) . but then levers is such a big international company , who would believe that they would lie blatantly .
take kellogs . they had an uphill task in india . to replace traditional indian breakfast with corn flakes . and they have done it quite successfully . so if they had to tell a few lies on the way , does it really matter ? . iron - shakti is , to say the least , the height of exaggeration . the little bit of iron in your bowlful of cornflakes does not sharpen your memory , your general knowledge or your intelligence . it only improves kellogs profits .
similarly eating nothing but two bowls of k cornflakes for two weeks , does not give your wife a slim , sexy , curvaceous figure of a bollywood starlet . the only figure it improves , is the one in kellogs balance sheet .
but then these are big multinationals , supposedly run by cream of professional managers . how can we distrust them ? they are above your cheap indian baniya /marwadi / sindhi mentality , aren't they ?
in law we have a doctrine of ' buyer beware '.
follow that .
Multi National Cheaters
nothing , absolutely nothing can be further from the truth .
i am not saying this out of some great sense of patriotism , or a great desire to knock everything foreign.
I have had this great fortune of working with some of the most honest and upright people and companies in India, and they are all Indians.
a few Scenarios.
when amul was Launching India's first milkshakes, we had found out that the most popular flavors were strawberry and chocolate. when dr kurien was told about this, his instant reaction was “I have access to your chocolate throughout the year, but don't have access to real strawberries. and I will not launch an artificial strawberry flavor, no matter how successful it will become". so we launched chocolate and ilaichi flavors. ethics winning over profit.
When Mr r.k. krishnakumar was the managing director of tata tea , in a presentation of a media plan for a new campaign of tata tea , he was told that although getting spots on mahabharat ( which at that time was the most popular, must–watch program on Indian television) was extremely difficult, we will manage with our contacts in doordarshan . his immediate reaction was, if there is any underhand dealing or bribery involved in getting those spots, then he is not interested. not only that but if he ever found out that we had resorted to some such dealings, he will sack the agency regardless of how much he liked the creative work produced.
ethics winning over profit.
when we were launching India's first iodized salt, tata salt , mr darbari seth , but then chairman of tata chemicals said , " while we're doing this campaign to sell packaged salt, we have to release a campaign to educate people that the usage of salt should be minimized in their cooking, because too much salt is bad for the health . as a responsible corporate citizen, we owe it to the people. Imagine India's biggest salt company telling people to eat less salt .
ethics winning over profit.
while working on a new advertising campaign for vice vajradanti , i pointed out to mr gajanan pendharkar , the chairman of vicco , that as a regular user of his toothpaste, I find that sometimes the paste is too watery and can something be done about that. his instant response was the consistency of the paste depends on the water content in the bark of one of the ingredients, and it will always differ from batch to batch. And he will not add anything artificial to get uniform consistency. In fact he went ahead to advise me that in every advertising created for this company, strict attention should be given to being honest and not claim anything that the product does not have or deliver. When the price of sandalwood oil became so high that the entire pricing of vicco turmeric and sandalwood cream would go haywire unless he switched to using artificial sandalwood essence , he chose to launch a cream without Sandalwood oil and proudly called it so.
ethics winning over profit.
now let's look at some of the biggest international names in business. mr darbari seth
Saturday, May 14, 2011
akala chalo re
Some years ago, a knowledgeable friend had commented on how India used to be, not one big country, but many big, small, and smaller independent states which fought wars with each other/ married into each other's royal families/ and generally formed a loosely hanging around Federation. And then British, for their own administrative convenience, managed to almost cobble them together in a sort of a nation.
Every election in the recent past keeps making one aware of how from being one homogenous country since our independence, we are again heading towards progressive fragmentation into smaller states. a significant number of new states have been formed in the last 20 years or so. And with the demand for independent telangana , gorkhaland , vidharba etc , the fragmentation will further continue.
The power of regional leaders and regional parties in swaying elections after elections is a solid testimony to this. in our democracy the concept of a two party, or at the most a three party, system seems to be fast fading. Congress did not win Assam. gogoi did . Congress did not win poschim bangla. mamata bannerjee did . Congress did not lose Tamil Nadu. dmk did .
and this story will continue in all the elections to come in the future. may be at some point of time we need to examine if we need a new form of democracy, where we vote for individual leaders rather than parties ,both at state levels and at the centre. but then that's a long drawn debate.
but talking of the elections that just got over yesterday, the most significant factor, is the victory of mamata bannerjee . not only because she won so decisively, not only because she won against a firmly entrenched adversary , but because she is the first woman leader who represented woman–power in the true sense of the word. She is the first, and so far the only, woman leader who is not there because she's somebody's daughter/ wife/ daughter-in-law/ girlfriend or companion (or to use a more politically correct word, protege ) of some powerful man. She's there because of herself. And that's a huge statement. No lady leader in India, Pakistan, Sri Lanka or Bangladesh can claim that honor. Take a bow mamata didi . !!
thats the good news .and that it happened in poshchim bangla , which worships a woman deity more than any other part of the country ,is a true feather in the cap of that state.
now the bad news . the most worrisome fact of such landslide victories is the unreasonable expectations that go with it. that's where , what I call ' the Obama syndrome' comes into play. you can do a bloody good job but the dissonance between what people expected and what you deliver always pulls you down. and that's a scary thought.
Here's hoping that she manages well the tightrope walking between being populist and being progressive . not just for herself but for paschim bangla . and for india .
amen .
Wednesday, May 11, 2011
Against terrorism
While watching all the media coverage about how Indian government should now petition America to put pressure on Pakistan to get dawood ibrahim kaskar . or launch a strike against him the way they did to get Osama bin Laden .
and I said how naive can we get. America is not against terrorism or terrorists. it's against acts of terrorism against Americans . They would spend billions of dollars and sanction huge manpower to avenge acts of terrorism against their people and their land. and rightly so. the American government owes its foremost responsibility to the American people and not to the world at large.( unless of course it involves oil, money or other form of materialistic profit. but then that is being overly cynical. )
but the point that emerges from all these actions of the Western superpowers, is, why create these ' bhasmasurs '? any follower of modern history is well aware that these so-called evil creatures are created by them because it suits their purpose at that point of time. idi amin 'dada ' Was regarded by his British superiors as an iconic figure with tremendous leadership qualities that could help uganda ( till one-day he flexed his muscles and thumbed his nose at the white masters. And then he suddenly became this cannibal monster.) Saddam Hussein was promoted, trained, funded by America when it suited them to use him against a belligerent iran of ayatollah khomeini . just weeks before his invasion of kuwait ( which historically was a part of Iraq,till the British decided to hive it off for their own personal reasons) he was seen hobnobbing with the American Secretary of State/ Defence Secretary or somesuch in baghdad. now the ex-Satan incarnate Osama bin laden was promoted, funded, trained and otherwise amply supported by the Americans because he was fighting against the Russians in afganistan , and he was a good weapon to promote underground to do their own dirty work on the ground.
all these guys, and many others only became evil when they continued to do the same thing but now against their previous Masters. same people. same actions. different perspective. as is said' one man's terrorist, is another man's martyr.'
or as Hitler once said “history is always written from the point of view of the Victor'.
it always was like this. and will always will be.
Tuesday, May 10, 2011
i recently participated in a star tv seminar on maharashtra in 2020 . top politicians , top journalists , actors , singers ......and me . lots of impressive statistics floating around about the bright prospects of maharashtra . i said , we know there are three types of lies " lies, damn lies , and statistics " . ( iam quite brave on tv seminars ).I said rather than self-congratulatory statements about how Maharashtra is the greatest state in the country, we need to do a SWOT analysis to effectively take the state forward.
Furthermore, there are two aspects to this. Maharashtra going forward, and maharashtrians going forward. Mutually exhaustive. Maharashtra will continue to prosper, with or in spite of maharashtrians. Since this was a function for a marathi channel, I said let's restrict ourselves to how maharashtrians will go forward. maharashtrians believe, and rightly so, that we have some of the greatest writers/ and poets/ fine artists/ playwrights/ filmmakers etc . but then so do Tamil Nadu, kerala , gujarat and most other states in India. and each state happily lives in, what in Sanskrit is called,' cupa manduka vrutti' . as long as people in your own state and in your own language know the gems that we possess, who gives it damn if anybody else outside your state knows about them or not. all states believe this . All except Bengal. Today if a ravindrnath thakur or a vivekananda or a ramakrishna is a household name across India and across the world, it's because Bengal took them beyond the confines of the state boundary and their own language. this is not to doubt their greatness, it is to point out how other states and other languages also had more or less similar great people that are not even heard of outside their states. this is where we need to break the umbilical cord of our mother tongue and take our great literature, great writers et al to the rest of India, in a language that they understand. how many of us have made the efforts to read gurudev thakur's 's gitanjali in bengai ( p.l. deshpande did . and how many amongst you, who are non-maharashtrians, know who p.l. deshpande is ) .
case rests .
Sunday, May 8, 2011
If we leave our america inspired prejudices aside for a while and impassionately look at osama bin laden' s face, isn't it the most pious, spiritual face exuding great inner calm? Don't jump.look without pre conceived notions and knowledge of who and what he was.now see his face.more serene and spiritual than most, in fact, all our so called godmen and gurus.right.they look more like terrorists and evil guys.
Strange but true.
In.